Those clever guys (and gals) at Google have been seriously tweaking their search algorithm. In 2012 sweeping changes caused almost a seismic shift in digital marketing circles. Many agencies have not recovered and in the aftermath, hundreds of thousands of websites slid rapidly down the Google search rankings. The search algorithms are always in a state of flux, the most recent updates focusing largely on the quality of site content.
What is site content?
Site content is basically any element which appears on a webpage. Content can be many things to many people but in the main falls into the following categories:
- Images
- Graphics
- Infographics
- Text content
- Video content
Any or all site content can contain links. Links can be embedded into an image, a video presentation, infographic and human readable text. How the content is laid out and displayed will dictate how visitors react when they arrive at a website. The longer a visitor stays on a website, the better it is for the website ranking. Page hits created by visitors moving from one page to another without leaving rank highly in the changed search algorithm.
Keeping visitors engaged and entertained
As soon as a visitor arrives at a website, what greets them will either engage them or turn them away; you want the former rather than the latter. With the best will in the world, generating regular, refreshed content which engages and entertains is no mean feat. If you’re like the average owner of a website with little or no background in generating effective, proactive website content you could do with the help of a company such as Ocere Digital Content Marketing Agency or similar.
You might wonder why you need to keep visitors entertained. The truth is that surfing the web is a form of entertainment. Some of the most successful websites in the world are news sites, information sites and entertainment sites. The list below mentions just a few websites which fall into these categories:
- YouTube
- Daily Mail
- Wikipedia
- BBC online
- Daily Motion
- The Telegraph
These are just a few examples, but they all have a few things in common. They are easy to navigate, are constantly being updated and are used as link value by webmasters and digital marketing agencies.
Their content is always good quality, is consistent and constantly being refreshed. Each of the websites in the aforementioned list are laid out in such a way as to encourage visitors to look round and discover the latest uploads, news items, videos and other interesting content.
According to the website of Ocere Digital, one of the websites used for research on this subject it has the following to say:
…”adding (quality) content to your site will generate traffic through organic search and add authority to your website. It is best regarded as an investment for your site which will continue to produce value for months, maybe even years into the future”….
It works for the big sites and Google does not discriminate. If you have the content and it falls within the parameters of the Google search algorithms, your website can and will achieve a high ranking, sustainable increased visitor numbers and by extension increased revenues and profits.
Then you can genuinely love the guys and gals at Google.
